How Much Does a Website Cost in Australia in 2026?

Cost by type of website

A simple one-to-three page site for a new or very small business: from A$1,000. Custom coded rather than templated, with mobile layout, basic SEO and a contact form. Enough to look established and take enquiries, and it can grow into a full site later.

A brochure or lead-generation site for a trade, clinic, consultancy, or local service business: A$3,000 to A$6,000. That covers custom design, mobile build, technical SEO, contact and quote forms, and analytics. It is the most common project in Australia and the one with the most inflated quotes.

An e-commerce store: A$6,000 to A$15,000 depending on catalogue size, payment and shipping integrations, and whether you need custom checkout logic. Shopify template stores sit at the low end; custom storefronts with bilingual catalogues or B2B pricing sit at the top.

A booking system, client portal, or web app: A$6,000 to A$15,000 for a lean build by a senior team. Large agencies routinely quote A$30,000 to A$80,000 for equivalent scope. The difference is overhead and process, and it is worth asking any agency to itemise it.

Where the money goes

In a well-run project roughly a third goes to design and content structure, a third to build and integrations, and a third to the unglamorous work that determines whether the site performs: page speed, SEO structure, accessibility, forms, analytics, and testing on real devices.

Skipping the last third is how you end up with a site that looks fine and generates nothing. If a quote is cheap because it omits that work, it is not cheap.

Running costs after launch

Domain: A$15 to A$40 a year. Hosting on modern infrastructure: A$0 to A$30 a month for most business sites, more for stores with heavy traffic. Email through Google Workspace or Microsoft 365: about A$10 per user per month.

Ongoing development only when you need it. A site built on a modern stack does not need monthly plugin updates or security patching the way a WordPress site does, which removes the A$50 to A$200 a month maintenance line many agencies build into their pricing.

How to get a fair price

Define the commercial goal first (enquiries, bookings, orders), then ask for the smallest site that achieves it. Ask for a fixed price, a stack you can understand, ownership of code and accounts, and a performance target you can measure. Reject anything vague.

We work this way from Melbourne for clients across Australia: fixed quotes, published ranges, and website builds scoped to the outcome rather than the page count.