Lead Generation

Austrend Smart Home

Bilingual lead generation platform for a Melbourne smart home installer, with SEO-tuned service pages, a multi-step quote form, and an admin CRM.

The Brief

Rebuild a Melbourne smart home installer's broken Shopify storefront into a proper lead generation platform. Bilingual service pages tuned for local SEO, a multi-step quote form with file uploads, a B2B partner intake flow, and an admin CRM the team actually uses.

4.6×

Search growth in first 3 months

EN / ZH

Bilingual with hreflang

Built-in

Admin lead CRM

How It Works

Homeowners land on locally optimised service pages for CCTV, smart lighting, smart locks, WiFi, and full-home packages

A multi-step progressive quote form adapts to the selected service type and collects photos, property details, and timeline

The system scores leads implicitly by service type, from smaller security jobs through to high-value packages and custom projects

Builders, developers, and interstate trade partners enter through a separate B2B partner intake flow

Leads land in an admin CRM where the team assigns both an installer and a sales rep per quote

Four real Melbourne project case studies from Balwyn North, Bentleigh, St Kilda, and Keysborough ship with photos and video embedded directly into the service pages

A hidden internal catalogue lets staff browse 39 migrated products during consultations without exposing them publicly

What We Built

Next.js + PostgreSQL

6 SEO-optimised service pages

LocalBusiness + Service + FAQ + HowTo + AggregateRating schema

Multi-step progressive quote form

AU address autocomplete (Google Places)

B2B partner intake flow

Lead scoring by service type

Admin CRM with installer + sales assignment

Role-based access (admin, sales, installer)

4 project case studies (photo + video)

Hidden internal product catalogue

Cloudflare R2 file uploads

HEIC image conversion

Bilingual (EN/ZH) with hreflang

Umami privacy-focused analytics

Resend transactional email

The Impact

Replaced a broken Shopify storefront with 2 indexed pages and 404 errors with a proper lead generation platform. Service pages built for local SEO, a real quote flow the sales team can run against, and an admin CRM that keeps leads from falling through the cracks. Within four months of launch the new site logged 20,000+ Google impressions — monthly search visibility up 4.6× — with its Chinese-language pages ranking in Google's top 10.

Related Services

Bilingual English & Chinese websites

The bilingual architecture and Chinese-language SEO approach that put this site's Chinese pages in Google's top 10.

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Web design and development

High-converting websites with the performance, quote-flow, and technical SEO foundations this rebuild was based on.

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